As for many businesses, your company’s website is the front door to everything else. Unfortunately, one of the biggest mistakes companies make with their digital presence is thinking digitally and acting non-digital.
1- Integrating the Customer Experience
The focus should be on integration between the online and offline experience and creating added value for customers. This can be achieved by focusing on what you – the business owner – want from this strategy, instead of trying to stuff in every social media platform or app under the sun just because they may look cool.
2- Images and a Social Media Strategy
One of the easiest ways to integrate your overall brand identity and take it further digitally is through images. Images are one of the best ways to get people talking about your company both online and off. So why not make your company’s own Instagram account and share the best pictures of your brand digitally and make it available to print on flyers, brochures, etc.
You can also refresh the content and post it to other social media networks to reach more potential customers. Consider creating a marketing calendar to build consistency and momentum in your business.
This is an excellent way to create excitement around your digital marketing strategy and encourage people to keep coming back for more.
3- Using Email to Reach and Communicate With Your Customers
Build up excitement around your digital marketing strategy. One of the easiest ways you can do this is through email marketing. Many businesses have a set list of customers who have opted-in to receiving information on products or services they offer through their website or social media platforms.
Using these lists allows you to leverage personal relationships built online by sending out timely emails with special deals, coupons, reminders – whatever will drive engagement (and sales!). You can also reach new customers through your email marketing efforts.
- A) Pick a day or two each week to send out emails, and use the rest of the time for follow-up emails or sales calls.
- B) Make sure you have an opt-in box on your site and that it is in a place where people will see it! For example, put it in the footer to capture guest visits and content pages and place them in a spot on social media platforms where they are visible but not intrusive.
- C) Limit the number of emails you send daily/weekly – this may depend on how engaged your customer base is with digital communications. Your most loyal customers probably don’t mind if you call every day or send them daily emails.
- D) Be clear with expectations on how people will be communicated with, and don’t give out your phone number unless you want to start getting many calls! Facebook Messenger is also an excellent way to stay in touch with customers without being intrusive.
These are just a few of the many strategies you can employ to use your digital marketing to push your business forward. Remember, it’s not about being flashy or outdated but about focusing on what will benefit your brand the most. It is about consistent work that builds over time and creates a solid foundation for your company.
Your digital presence should be an extension of the experience you want to offer your customers in person and reflect the value that you (the business owner) want to provide them with – not what’s trendy right now. After all, trends come and go, but great experiences only get better with time!