Is Your Primary Research Platform Working for You?


Your primary research platform is a crucial part of your business that should be considered, especially when designing new products for your customers. But with some processes being more expensive than others, finding the right avenue for primary research is really important. In this article, we will be providing you with insight into how these platforms can work for you and how you can get the best results from the process.

Consider Your Current Avenues

Primary research is a huge part of the business and with many companies conducting a series of primary research tests before a product head out to market. But with the chance of inconclusive results and the cost of hosting these primary research elements, there are several reasons that you may want to revisit this to cut the costs whilst getting the results that you need to ensure your product is fit for purpose.

Consider Online Forms Of Primary Research

Due to the current state of the world, having a face to face focus groups and meetups to discuss the latest products can seem somewhat impossible. But what about switching to online questionnaires and focus groups alongside your primary research platform. Not only does it ensure everyone is safe, it allows you to conduct focus groups at a reduced cost. By sending a link over email and using platforms such as Zoom and teams, you are able to conduct your primary research without the cost that was once associated with it. This is a process that can take time and can better you in the long term.

Why Not Utilise Social Media?

Another way that you can bring down the cost of primary research whilst still utilizing the platforms that you already use is using social media. By using polls on social media platforms such as Twitter and Facebook, you are able to ensure you have the number of results that you need. In addition to this, using social media allows you to reach a much larger focus group alongside the information collected from the research platform you are currently using. This is a great way of allowing your customers to feel involved in the decision making on upcoming products.

Consider The Opinions Of The Experts

The final way that you could change up your primary research is by using the opinions of experts. By expanding your primary research to focus on experts as well as your customers, you can create a well-rounded product or service that works for everyone. Though this may take longer than the traditional forms of primary research, using the knowledge of experts to bring this to life can aid you in the long term when it comes to making your business stand out in the long term when compared to direct competitors making similar products.

Whether you are implementing this stage within a brand-new business or you are looking to streamline the primary research stage of your existing business, there are several elements for you to consider at this time.