Trade show participation is a great way to promote your business and products. The good thing about this promotional strategy is that it boosts visibility, connects your brand to the target audiences, and keeps the buzz going even after the event. But the cost of exhibiting at such events can be overwhelming. Small businesses often opt out of the strategy only because it pinches their wallet. Luckily, you can economize your trade show appearance yet get the desired outcomes. Everything boils down to finding ways to achieve more with less. Here are a few money-saving tips that can help.
Plan your budget
Planning your budget sets you on the right track with cutting the expenses of trade show participation. List your expenses in the first place because most exhibitors fail to think beyond the cost of setting up the booth. You have to pay for travel and meals for your staff, spend on promotional items and giveaways, and incur the shipping cost of your exhibits. Factor these costs to plan a realistic budget that does not cause an unexpected surprise.
Choose your booth size and location strategically
The size and location of your booth can determine the cost and outcomes of promotions. You need not stress about missing out on visibility because of a small booth. The location is a more crucial factor. A strategic location such as near the entrance, food outlets, and restrooms has better chances of attracting traffic. A corner location is ideal if you can afford to spend a little extra.
Opt for durable displays
You cannot manage to impress the audience without quality display material such as banners, table covers, graphics, and walls. While you have to spend on trade show displays, opt for durable options that last beyond one event. Collaborate with a provider that offers quality products at competitive prices. The best thing about prioritizing quality and durability is that you can save event after event.
Consider rental displays
Another effective measure to cut your trade show budget significantly is by considering rental displays. A permanent booth may be a good option, but rental is better if running tight on the money. You have to spend a fraction of buying a booth and save on things like monthly storage, insurance, repair, and refurbishment. Moreover, you do not have the flexibility to change display designs with a permanent investment. Luckily, you can find providers offering rental displays without much effort.
Get creative with giveaways
Giveaways and gifts are essential to impress the trade show audience and convert them into customers. But they can disrupt your budget as you may end up spending a lot on promotions. Getting creative with giveaways can help you save money without skimping on promotions. Try small yet creative ideas like inexpensive key rings, coffee mugs, and pens that win the visitors without costing a fortune.
Trade show expenses need not be as daunting as you imagine. You only have to be a little creative with a few money-savvy ideas to get more with less. These simple tips are worth trying.