If you own a small business or are in charge of marketing for one, you know that it can be challenging to come up with new ideas. One goal at a time is hard enough to manage, so it can seem virtually impossible when you factor in trying new techniques. However, fear not because we’ve collected six ideas for printing that will help market your small business no matter what.
1. Create a Business Card
Create a business card, flyer, or other media piece with your name and contact information. You’ll find it handy to have some printed up when you’re out and about. Putting one together is simple and costs less than $20, so you can afford to print out a few at a time.
2. Create Catalogs
Create a catalog to sell products. You can create these in a dummy format, or you can buy any software that will help you create one quickly and easily. The important thing is that you use the catalog to help get your name out to potential customers.
3. Create Postcards
Create postcards that are unique to your industry. It can help you develop your postcard design and make it something that will be remembered by those who receive it. You can also send them out with other items, in a promotional envelope, for instance, as a bonus for those who receive them.
4. Create Flyers
While it’s not as common as some other ideas, you can use flyers to promote yourself and your business. You can create them on your computer or with a program such as a Publisher, or they can be done by hand. You could include pricing and contact information, but remember that too much information might scare off potential customers.
5. Make Promotional Items
You can make small items such as magnets that you can place on people’s cars or make regular-size posters to display in a store. It’s essential to include pricing so that people know what they will pay for the item; this will also allow them to consider it when they walk into your establishment.
6. Create Brochures
You can create brochures either mailed to potential customers or given to them for free. These will help you develop a mailing list of people who might be interested in your business. It’s also a good idea to include a list of your current specials, so people know what to expect when they go in. Receiving advertisements in the mail will help improve customer retention rates and increase the number of new customers.
There are many ways to market a small business, and, as always, fear not, as there are many different ways. It sometimes takes just one idea from this article to get your business taken off. The important thing is to try one idea and see how people react. It may take a couple of times to get the perfect idea to help you market your business to success.