4 Significant Benefits of Explainer Videos

Are you looking for a game-changing method to share your company’s products or services? If so,  explainer videos like those found at https://www.picstory.com.au/ might be the best option. According to Live Science, short marketing videos continue the history of the first-known human drawing made 73,000 years ago in South Africa. Here are some of the top areas you can benefit from explainer videos:

Google Search Results

Studies show that explainer videos are 50 times more likely to rank on page 1 of Google Search results. Besides that, it turns out that video thumbnails are over 40% more likely to be clicked on versus text listings.

Being on Google’s first page boosts your company’s online visibility. That, in turn, helps to boost visitors, leads, and sales. Google statistics show that people often do not take the time to read search results past Page 1. So it is critical to land on Page 1 for the best results.

Business is a numbers game. Consider that nearly 81% in 2019 of Australians are now shopping online, according to Web Alive. Since Google is the world’s largest search engine, it is practical for the company to boost Google search rankings.

Uniform Pitch

While the way companies interact with customers has changed in the Digital Age, other features like compelling pitches have remained influential. The main difference is that today there is no need for door-to-door salesmen. However, in some ways, the process is still the same. An effective pitch still engages potential consumers with a short and memorable “story” about the company’s offerings.

You can provide potential customers with the perfect pitch through explainer videos. They can see them anytime and anywhere, and every video will be the same. The video can even help your online business earn money while you are sleeping.

Customized Video

Explainer video specialists can create a video that is tailored to your company. In 2018 Aussies spent over $27.5 billion on online shopping and the year-on-year figures are sky-rocketing. Due to tough competition, it is crucial to create a customized explainer video. This can tell your company’s unique story about history, vision, products, and so on.

They can then create a professional and creative animated video that shares your company’s unique information.

Return on Investment (ROI)

You can find a quality explainer video company that specializes in producing videos for companies like yours. This helps lower production costs since they have the skills and experience to produce high-quality marketing videos.

Various success stories reveal the potential ROI of explainer videos. Dropbox dropped AUD70,000 to share their story via an explainer video. This investment produced 5 million brand new customers.

In many cases, online marketing can be quite expensive. However, if you can earn a high ROI, then it is certainly money spent well. For example, the average Australian small business spends up to AUD180,000 per year on Google Ads campaigns.

This can certainly boost your company’s visibility and sales, but an effective explainer video requires a smaller one-time investment that can help your company rack up more webpage visits and sales.

There is no question that explainer video producers like https://www.picstory.com.au/ can help make your company more visible, interesting, and marketable. While today’s online videos are more complex than the hashtag-like picture drawn 73,000 years ago, a picture is still worth a thousand words.