Business communication between companies explicitly affects the performance of business processes. It requires particular knowledge and skills for the company owners to provide B2B interaction in the media entertainment market. It is another way of communication that is far from B2C interaction. Sapar Karyagdyyev, the CEO at Gamingtec, gives several recommendations on building long-term relationships with business partners, especially with startup entrepreneurs.
It is essential to understand the difference between B2B and B2C marketing. Sapar Karyagdyyev underlines the demand for branding and good messaging. These options are practical tools in achieving success in the B2B partnership. When the company aims to promote the services or products to customers, the marketing team works on creating attractive and groundbreaking ideas to spread to the target audience. However, B2B interaction functions differently. The priority is on the benefits of products and services and the ability to convince the partners of their value to invest in.
Next, Sapar Karyagdyyev pays attention to essential aspects in B2B marketing to consider and appropriate methods to use. The first aspect mentioned is about company advertisement and brand awareness on the B2B level. The fulfillment of these aspects involves the implementation of email marketing, SEO, digital advertising, online and offline participation in industry conferences and exhibitions, etc.
The second aspect valuable in the media entertainment industry is boosting sales. Every businessman is interested in perspectives of the deal they are willing to embark on. Thus, they need to get into the business processes through the sales team engagement. The owners should pay specific attention to their sales team and provide training courses to grow and develop their skills. By contributing to this staff, the company will gain more interactions with potential partners.
The next and the most crucial aspect is the company’s tone of voice. It is challenging to promote the products and services without any tone of voice in the media entertainment industry. Sapar Karyagdyyev discloses this aspect as a challenge for many companies that want to be heard but find it difficult to accomplish it. Using a traditional type of communication underlies this problem. The expert says that the companies should engage various innovative tools to express significant features like being “knowledgable”, “friendly” and “informative”. In such a way, with an engaging tone of voice, the company will succeed in building connection with the target audience.
To achieve the objectives in B2B marketing, one should also consider in-depth analysis and market research as one of the most required methods in running a business. It helps design a marketing plan with brand strategy and platforms for messaging in it. By having the necessary data, the company can create its unique brand and stand out.
In addition, Sapar Karyagdyyev mentions the advantage of SEO in developing marketing interactions. Through content development, keyword search, website optimization, link building, and other helpful state-of-art approaches, SEO is worth investing in and evolving as it leads to significant results. The only requirement is time and patience, which will be payout with establishing a long-term partnership. Thus, B2B marketing campaigns work the best with constant analysis and the creation of strategy on different levels of business processes.
