It doesn’t matter whether you are listed on the best business listing directory that has been around for a while or on a newly established one, they are considered to be one of the most vital components for local SEO. Listing your basic business information on the top business listing sites is one efficient way to increase the ranking in both – map results and organic results. The sites include Yelp, HomeAdvisor, HighFive Listings, AngiesList, and more. But make sure that you always provide relevant and accurate information on them.
Business listing failing to provide reliable details for businesses, such as their names, phone numbers, and addresses will for sure bring in a negative effect on how online potential audiences see your business brand. Trust me, bad business listings can cause you to lose trust and will also drop your search ranking on the search engines. This is why it is highly recommended that you take out time and review your basic information such as name, office address, and phone number regularly.
Is Bad Business Listing Dangerous?
A bad business listing directory, or one that has irrelevant or wrong information, is a simple method that contrarily affects your business brand’s credibility and rankings. The research found out that more than 50 percent of online buyers will lose trust when they run over an inaccurate business name and that number just exponentially increases as the rate of inconsistent and inaccurate information does too.
Roughly 80 percent of existing customers tend to lose trust in a business with wrong contact information or potentially even the business name. It ought to go without much saying that lost trust can without a doubt lead to the possible loss of new customers.
How Do You Regain The Lost Trust?
Keep in mind that each customer is different, so there is not going to be a win-win situation for you to regain the trust of them all. But you still need to have a strong strategy in place to use when you think that things are going wrong.
Below are some of the steps that will help you mend the relationships with your customers after you’ve lost their trust because of a bad listing.
#1: Decide The Origin Of The Issue.
Before regaining the trust of the customer, you should understand why it was broken in the first place. At exactly that point would you be able to find a way to a solution for the on-going problem. Most of the time, the clients like to be straightforward, they immediately dismay and disclose to you as to why they have lost trust in your business brand. Be that as it may, as a general rule, customers just proceed onward to the next best brand that is offering a similar service or product.
Below are a couple of ways to gather customer input positively:
Automated Satisfaction Reviews
You can always make an automated system that offers a consumer satisfaction review to gather the information that you need to mend the current issue. This will be contingent upon your specific offering. The review might be in the form of mail that the customer has canceled the order. Whereas, if the customer has canceled online, provide them the review form as a part of the process
Follow Up Customer Service
After each customer service interaction, you need to send out a service via your different channels to decide how satisfied your customers are with the services that they’ve gotten. This will assist you with identifying your customer support and service team qualities and drawbacks.
Customer Reviews sites
A client may not gripe legitimately to you—rather, they frequently take to customer reviews websites to voice their grievances. Therefore, it is highly recommended that you keep looking at the well-known customer review websites and top business listing sites to take notice of the negative comments.
- Own Your Mistakes
When you’ve recognized the issue. It doesn’t matter whether it’s a minor issue that has tormented a bundle of customers or a single customer, you should take ownership of your mistakes. The simplest way to lose a client forever is to get cautious or reject the claim of the blame.
Let’s suppose that you are the client; what would you need to hear in the wake of losing trust in a company that you’ve purchased from? Would you like the company to make lame excuses or to be sympathetic to your situation and take full responsibility for the mistake? The answer is quite simple.
Saying ‘sorry’ may appear to be a basic step, yet it’s a fundamental method to remake your relationship with an unsatisfied customer.
- Find A Way To Address the Issue
Keep in mind: an apology is considered to be a good gesture. However, it must be caught up with action. Now, you have distinguished the reason why you lost the trust of a client and you’ve also apologized for the issue, now it is an ideal time to prevent the issue from happening again. All things considered, the client’s concern is characteristic of imperfection in your process. So, on the off chance that you don’t make the right move, the new customers might also experience the same issues.
Make certain to get the client reviews throughout the entire time. Inquire as to whether there is anything your company can do to improve the client experience. At that point, give a bit by bit breakdown of the progressions you intend to make, so clients have substantial evidence that your company pays attention to concerns.
- Offer An Extra Motivating Force
After you’ve lost a client’s trust, it’s insufficient to just fix the issue. You ought to over-deliver and offer as much support that goes well beyond what the client anticipates. Keep in mind the intensity of a giveaway, whether it’s a discount, a coupon, or a sample.
At the point when you give your customers something free of cost, it shows that you value your clients and go well beyond to right your wrongs. In all honesty, limits and coupons are the top-positioning strategies.
